I’m the owner and Managing Director of Purity Financial Services, who are based in Albrighton, Wolverhampton.
What do you do?
I specialise in investments, pensions and tax planning for individual’s and companies, whilst running the operational side of Purity Financial Services.
Who’s your idol?
I would have to say my Mom, I lost her to Cancer in March 1997 but everything I do and achieve in life is done knowing that she is looking down on me with a great big smile 🙂
Hobbies
Mainly playing football for my local team, although my wife would probably say I am getting too old and also going to watch my beloved football team Wolverhampton Wanderers.
Tea or Coffee
100% Coffee, if you had asked me this question 10 years I go it would have been Tea but I am now full addicted to Coffee.
Tell us something we don’t know about you?
I have ran the London Marathon four times and had a back operation at 36! Read into this as you please but I won’t be doing anymore Marathons.
I am a Financial Advisor at Purity Financial Services, based in Albrighton, Wolverhampton
What do you do?
I am a DipPFS qualified and aim to utilise my knowledge to ensure Purity’s clients receive a great level of service. I specialise in investment and pension advice for individuals and companies.
Who’s your idol?
No idol in particular, but I do have good role models amongst family and friends that I look up to.
Hobbies
I enjoy spending time with my girlfriend, usually trying out new places to eat! I also like attending gigs and festivals, try to get the gym as much as possible and I am a passionate football fan supporting Manchester City.
Tea or Coffee
Usually coffee for me.
Tell us something we don’t know about you?
Last year I swam with Whale Sharks in Mexico which was on my bucket list and was an amazing experience.
Charlie Mackelworth is our Joint Operations Director.
Charlie brings with him nearly a decade of experience in financial services, having worked with both local and national firms. He comes from a family with a proud legacy in the industry and has developed a deep understanding of what matters most—teamwork, trust, and long-term client relationships.
A passionate sportsman, Charlie has played academy football and cricket at Premier League and County 2nd XI level, including a six-month spell in Melbourne with Port Melbourne. That same competitive spirit and discipline now drive his approach to client service.
Outside the office, Charlie’s two energetic French bulldogs keep things interesting—and a bit unpredictable!
Charlie is known for always going the extra yard for every client. His ambition is simple but powerful: to build a business that’s trusted, respected, and recommended by everyone who works with us.
We’re thrilled to have him on board—welcome to the team, Charlie!
Craig Goodswen is our Joint Operations Director here at Purity Financial Services.
Craig brings with him nearly 30 years of experience in the financial services industry, with a specialist focus on employee benefits. His deep technical knowledge, dedication to personal service, and unwavering client-first approach have earned him a strong reputation and a loyal client base.
Craig began his career in the mid-90s working on occupational schemes before moving into the IFA sector, where he broadened his expertise across the wider employee benefits landscape.
Outside of work, Craig is a passionate supporter of Birmingham City FC, an avid fan of cricket, golf, and darts, and a long-time follower of the England national team—having travelled across Europe to attend matches. He’s also a devoted music lover and will be heading to this summer’s Victorious Festival in Portsmouth. Among his inspirations are legends like Nick Faldo, Trevor Francis, and Paul McCartney.
Craig, alongside Charlie, has joined us to support our growing team and help drive the expansion of our corporate services. With a strong focus on group pensions, risk, medical, and protection, we’re excited about the value Craig will bring to our clients and to the future of Purity.
Andrew is a Chartered Financial Planner with over 26 years’ advisory experience helping clients make confident financial decisions. He believes good advice should be clear, personal, and aligned with what matters most to each client. Andrew takes the time to listen, explain options in plain language, and create long‑term strategies that support financial security.
Outside of work Andrew is a runner at heart and a sea lover by nature. His happy place is clocking up miles or chasing waves bodyboarding along the Cornish coast near Crantock.
He is also a faithful Wolves fan and can also be found in the gym.
Purity Financial Services is excited to welcome Jak to the team as our new Corporate Account Manager. Jak brings with him nearly nine years of experience in the financial services industry, where he has consistently delivered outstanding service to both corporate and wealth clients.
After achieving a First Class Honours Degree in Economics & Finance, Jak quickly established himself as a highly capable professional with specialist knowledge in Corporate Pension Schemes, Group Risk and Private Medical Insurance.
Jak began his career as a junior administrator at Ascot Lloyd and, through hard work and dedication, progressed to Team Leader and ultimately to Team Manager, leading a team of ten as part of a wider department of up to forty. His time there enabled him to develop strong leadership qualities, excellent team management skills and a reputation for his calm, structured and solutions-driven approach.
In 2022, Jak expanded his expertise further by supporting Occupational Pension Scheme servicing alongside his core responsibilities. Always eager to learn and take on new challenges, he embraced the opportunity and broadened his understanding of the wider employee benefits landscape.
After nine years with Ascot Lloyd, Jak made the decision to join Purity Financial Services in October 2025. He is looking forward to a fresh challenge, playing an active role in the firm’s continued growth, and building strong, long-lasting relationships with our valued clients.
What do you do?
I have been a qualified financial adviser since 2007 helping clients with all aspects of financial planning, including pension, investment and inheritance tax advice as well as personal insurance advice.
Who’s your idol?
No idol in particular but I look up to my young children who have an amazing outlook on life – the naivety of youth is brilliant and the childlike innocence is something I admire.
Hobbies?
Socialising with friends, playing golf, going on walks with the kids
Tea or Coffee?
Controversially, I don’t drink either – at a push, and if my life depended on it, it would be a coffee
Tell us something we don’t know about you?
Love taking the kids camping every year with our friends – although not so much when we got caught in a storm and the tent collapsed and our cars became beds for the night
What do you do?
In a previous life I spent my days as an accountant specialising in tax before a big promotion to becoming a full time mom of 2. Today I use my skills to deal with the day to day accounts of Purity and help with office administration ensuring clients are well looked after.
Who’s your idol?
No one in particular but I’m interested in people who have managed to obtain the work life balance doing something they love whilst still maintaining a happy home life.
Hobbies
You will often find me behind a book, in the garden or taking my Beagle, Luna on walks.
Tea or Coffee
Definitely coffee. I may look after the purse strings day to day, but coffee is definitely a worthwhile investment!!!
Tell us something we don’t know about you?
When I was a full time mom I decided to go back to college to study interior design and even had my work exhibited in the Mander Shopping Centre, Wolverhampton!
I work as an Independent Financial Consultant for Purity Financial Services.
What do you do?
I have been an independent Financial adviser for over 20 years and specialise in investments, pensions and tax planning for individuals and companies. I really enjoy helping clients to achieve their goals whether that’s saving for a special purchase, retiring earlier than expected or helping them to help their families save inheritance tax.
Who’s your idol?
I don’t have a particular idol but admire those that can succeed against adversity or just keep going with sheer determination until they succeed. This could be for anything in any walk of life, not just in business.
Hobbies
I love to travel when I can. I enjoy eating out and socialising with friends but also go to the gym regularly to try to balance that out! (although I think the food and socialising are winning!) I am trying to learn Spanish and this is proving to be very difficult.
Tea or Coffee
I don’t drink tea or coffee or any other hot drinks but I am addicted to Pepsi Max!
Tell us something we don’t know about you?
My son and I were mystery shoppers for the Football Association a few years ago. We travelled to many clubs assessing all aspects of a club visit.
Meet Leo – Apprentice Executive Assistant at Purity Financial Services
Leo has recently joined Purity Financial Services as an Apprentice Executive Assistant to the Managing Director, based in Albrighton, Wolverhampton. His role is varied and fast-paced, combining administration with vital support for both the advisors and the Managing Director, Lee.
With a year of industry experience already under his belt, Leo has developed a strong foundation of knowledge through hands-on involvement across the business and through his ongoing studies for the Level 4 Diploma in Regulated Financial Planning. Motivated, enthusiastic, and client-focused, he strives to deliver exceptional service in every task he undertakes.
When it comes to inspiration, Leo looks no further than his parents. Their unwavering work ethic and determination have shaped his outlook on life, showing him that with dedication and perseverance, anything is achievable.
Outside of work, Leo is a passionate guitarist, an avid football fan, and a devoted live-music enthusiast. He loves embracing new experiences and making the most of every opportunity. He’s also known for his tech-savviness—an increasingly valuable asset around the office.
Tea or coffee? For Leo, it’s both—coffee to fuel the mornings and tea to wind down in the evenings.
Something you might not know about him: Leo once completed a flight course and even flew a plane. It’s a skill he hopes never to need in an emergency, but an impressive one nonetheless!
Reece’s biggest idol is his dad, because of his incredible work ethic and the way he always puts his family first. No matter how tired he is, he never stops doing everything he can to provide for them and make sure they have everything they need. He faces every challenge with determination, showing Reece the true meaning of responsibility and dedication. What inspires him most is how caring and supportive his dad is — always there to protect and support the family, even during difficult times.
Outside of work, Reece enjoys spending his free time watching football, whether it’s a big match or simply watching with friends. He’s also passionate about DJing, which he sees as a great way to express himself and enjoy music.
When it comes to drinks, it’s a cup of tea every single time — with plenty of sugar.
Before joining Purity Financial, Reece worked as a lifeguard for three years, where he successfully carried out numerous saves.